ZC Live 2025: Zoe Cairns on Community, Confidence & Why Social Media Still Starts at the Basics скачать в хорошем качестве

ZC Live 2025: Zoe Cairns on Community, Confidence & Why Social Media Still Starts at the Basics

In this final ZC Live conversation, we sit down with Zoe Cairns, the founder of ZC Live, to reflect on the energy, impact, and evolution of the event — and what it reveals about the state of social media right now. Zoe shares honest insights into why so many businesses are still at the foundations of social media, how easy it is to underestimate your own expertise, and why community-led events matter more than ever. We talk about: Why many businesses still treat social media as a “tick-box” Realising just how much you already know The power of bringing thought leaders into one room Creating events that feel welcoming, not salesy Building community over comparison Why ZC Live’s 10-year anniversary might need an afterparty 👀 A perfect closing conversation that captures the heart of ZC Live — connection, confidence, and showing up before you feel ready.