Quantifying and Leveraging Brand Value in Financial Reporting | Making Marketing Accountable Ep 11 скачать в хорошем качестве

Quantifying and Leveraging Brand Value in Financial Reporting | Making Marketing Accountable Ep 11

Beyond the Black Hole: Peter Young, Partner, Brand Valuation Europe at Presciant, purports that for marketing to access the boardroom, the financial asset value of a brand must be credibly quantified. The black hole on the accounts must be penetrated and its secrets exposed. It is the job of “marketers” – practitioners, educators, and students – to do the leveraging, but first all must agree that the purpose of marketing is to build valuable brands, brands of value to their many stakeholders and their owners. Episode 11 of the MASB Making Marketing Accountable webinar series. Hosted by MASB Executive Director Frank Findley. Visit https://themasb.org/masb-events/webin.... #brandvalue #marketing #brandmanagement #marketingwebinars