How Kopparberg’s creator partnerships are building a brand that lasts скачать в хорошем качестве

How Kopparberg’s creator partnerships are building a brand that lasts

Since we last heard from Kopparberg at our live podcast session at MAD//North in 2025, a lot has happened for the UK’s largest fruit cider brand – namely, the launch of its refreshed creator and influencer strategy last spring. Since then, the brand has been on a mission to entice its core audience of young adults and maintain salience for shoppers in the Beer and Cider aisle through savvy partnerships with creators. In this episode, we’re joined once again by Kopparberg’s senior customer marketing manager Nancy Dales to deep dive the role of creators in bringing creativity (one of Kopparberg’s brand pillars) to life on social. Expect to learn why Kopparberg had to learn to let go when handing over the creative reins, what it takes to get internal buy-in for your riskiest campaign ideas, and how to sustain cultural relevance outside of your busiest sales period. Welcome to the official SocialMinds YouTube channel, the social media marketing podcast from SocialChain. SocialMinds is where social strategy meets real-world execution, breaking down what’s next in social media marketing, influencer marketing, creator economy, brand building, paid social, community growth and platform strategy. From TikTok marketing and Instagram strategy to YouTube growth, social commerce and performance-led creative, we explore the trends, campaigns and cultural moments shaping modern brands. Featuring insights from leading global brands, platform experts and marketing leaders, SocialMinds delivers practical advice, actionable insights and behind-the-scenes perspectives from the front line of social. Whether you're a social media manager, brand strategist, content creator, marketing director or growth marketer, SocialMinds helps you stay ahead of platform updates, algorithm changes and emerging trends in digital marketing. Subscribe for expert interviews, social media case studies, platform updates and the conversations driving the future of social media marketing.