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🚀 In this episode of Pending and Trending, host Deidre Quinn sits down with Florida-based real estate powerhouse Nicole Mickle to break down how agents can build a sustainable business using SEO, social media, and attraction marketing—without gimmicks. Nicole shares how she accidentally built a thriving relocation and new construction niche, how Instagram and Pinterest fueled her SEO journey, and why client-centered content is the key to long-term online visibility. This episode is packed with practical, repeatable systems agents can use to turn websites and social platforms into true lead generators. 🎧 Hosted by: Deidre Quinn 👤 Guest: 🏡 Nicole Mickle – Florida Realtor, SEO & Digital Marketing Strategist Nicole Mickle is a Florida-based Realtor® with Olympus Executive Realty specializing in Winter Garden, Windermere, Montverde, and the greater Orlando market. With 30 years in the industry, she has closed over $50 million in the past five years and serves clients globally. Nicole holds a degree in economics, leveraging digital marketing, analytics, and interior-focused home preparation in her work. She also created FloridaHomesandLiving.com, a home design and Florida lifestyle platform with strong social media reach. 💡 What You’ll Learn: ✔️ How Nicole built her business through Instagram without a formal strategy ✔️ Turning client questions into high-converting content ✔️ Why Pinterest is a powerful (and misunderstood) SEO tool ✔️ How to structure a website that attracts the right clients ✔️ Why attraction marketing beats chasing leads and gimmicks 🎮 Watch now for expert insights! ⏳ Timestamps (Click to Jump to Sections!): 📌00:00 Introduction to Nicole Mickel 📌01:01 Nicole's Journey into Real Estate and Social Media 📌02:37 Building a Social Media Strategy 📌04:01 Creating Engaging Content 📌08:12 Expanding Through SEO and Pinterest 📌14:19 Consulting and Coaching for Realtors 📌17:58 Final Thoughts and Contact Information 💼 Connect with Nicole Mickle: 🌐 Website → https://www.nicolemickle.com/ 📸 Instagram → / iorlandorealestate 📘 Facebook → / nicolemicklefl 🎙 Follow Deidre Quinn – Pending and Trending: 🌐 Website → https://www.deidrequinn.com/ 📷 Instagram → / teamquinnstagram 🔗 LinkedIn → / deidre-quinn-realtor 🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below! 💎 Produced by Icons of Real Estate - https://iconsofrealestate.com/