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TRP 303: Business Development as Theater with Jason Stiehl In Episode 303 of The Rainmaking Podcast, Scott Love speaks with Jason Stiehl, Managing Partner of the Chicago office of Crowell & Moring, about a unique perspective on law firm business development: treating networking like theater. Jason explains why successful rainmakers approach conferences and networking events as a series of interactions over time rather than a quick sales pitch. Preparation, curiosity, and authentic connections are critical to building trust and long-term client relationships. They also discuss how lawyers can use conferences, presentations, and follow-up conversations to uncover shared interests and create genuine connections that lead to business opportunities. If you're looking to improve your law firm client development, rainmaking strategy, and professional networking, this episode offers practical insights from a practicing rainmaker. Visit: https: //therainmakingpodcast.com/ ---------------------------------------- 📖 Subscribe to The Rainmaking Magazine If you’re serious about growing your book of business, you’ll want to check out The Rainmaking Magazine — a monthly digital publication packed with insights, strategies, and real-world advice for professionals in law, consulting, recruiting, and beyond. 💡 Created for results-driven rainmakers who value credibility and substance. 💥 Now live — subscribe today www.therainmakingmagazine.com ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/inde... ---------------------------------------- Jason Stiehl is the managing partner of Crowell & Moring’s Chicago office, where he is a member of the firm’s Litigation and Brand & Technology Groups. Jason is an experienced trial lawyer with a nationwide practice in federal and state courts focusing on complex litigation, consumer class actions, and advertising disputes. He serves clients in the retail, food and beverage, pharmaceutical and medical equipment, advertising and technology sectors defending allegations related to consumer fraud, false labeling and deceptive practices and Lanham Act violations. As a leading consumer class action defense lawyer, Jason also defends clients in matters involving the regulatory “alphabet soup”. His experience includes defense and counseling regarding the Illinois Biometric Information Privacy Act, the Telephone Consumer Protection Act, and navigating the myriad varying state consumer protection statutes, including California’s Legal Remedies Act (CLRA) and the California Consumer Privacy Act (CCPA). In addition, Jason represents clients in complex litigation matters involving corporate espionage, restrictive covenants, trade secrets and other intellectual property claims, general unfair competition and complex disputes over post-acquisition escrows and earnouts. His cases have involved recovering and protecting international brand assets in Asia, South America, Canada and Europe, using cross-border resources to secure his client’s intellectual property, including automotive, industrial and food manufacturing technologies. Jason has been recognized by his peers and clients for his ability to understand and immerse himself in his client’s business and develop a fulsome strategy to protect their most valuable assets. Jason has obtained and defended preliminary and permanent injunction matters across the country, and has taken multiple cases through trial and appeal. Links: https://www.crowell.com/en/profession... / The Managing Partner Lab https://surepoint.com/managing-partne... What is the MPL The Managing Partner Lab (MPL) is a collaborative two‑day, in‑person workshop designed exclusively for managing partners and executive directors. This is a working session built to help senior firm leaders step away from daily demands and focus on the issues that most directly influence firm performance. Across two days, participants engage in expert‑led discussions, peer collaboration, and practical workshops that translate industry insight into firm‑specific plans. The MPL brings together nationally recognized thought leaders in law‑firm economics, talent strategy, technology, and client expectations—along with facilitated opportunities to connect with peers facing similar challenges. Why Attend Mid‑sized firms are navigating unprecedented pressure: evolving talent dynamics, tightening margins, rapid technology disruption, and rising client expectations. Leaders need time and space to make sense of what’s changing—and determine what to do next.