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whatshidden

In a world full of dictators and conventions, the media uses their influence to exploit powerful messages to the public. Body Shaming or just niche marketing? Exclusive active wear brands are being deemed size biased. Today the media has the power to influence the opinions of the public and set a viewpoint. Fitness active wear brands such as Nike, Lorna Jane, Lulu Lemon etc are being criticized in the media for body shaming women that do not fit into their standard sizing range. The media took to the public encouraging them to voice their disgust and hate towards these companies for acts of discrimination. However the companies fight back and ask why they are being judged for a simple business plan, niche marketing. Companies have a right to design, market, and sell any products they want. No company must sell to any certain demographic. But the media has highlighted the way some approach their marketing by hiding their “large” sizes shows a clear dismissal of plus size shoppers at their brand in order to maintain their image. Society have been fighting this image of “skinny is beautiful” and challenge the ideal standards of what healthy body truly is. For my interview I used a personal trainer named Joseph. His input into this project is to give a professional opinion on true health and what it truly does mean versus what the media and society try to dictate it to mean. He has many credentials in the field and has studied healthy and the body. As an active wear exclusive brand representative I interviewed Lara, who has been working in the industry for years. Her experience with the brands and the industry as well assisting customers of all shape and sizes made her input invaluable. My aim was to show that the hidden and bigger issue in society is not what to wear as one exercises but the actual fact that they are doing it. Wearing an exclusive brand isn’t the only reason to move and shouldn’t be used as an excuse not to. Obesity in Australia has reached an all high by taking over as the largest obese country in the world even taking over Americas spot. The media chooses to focus on such brutal and negative publicity towards active these brands when the real issue isn’t addressed. The issue of obesity crises in Australia is an ugly truth that many do not want to face so the media does not force it upon them. So by recovering the hidden issue with the media exploiting body shaming I chose to shame the medias integrity, I hope to raise awareness for obesity and the importance of advocating for a healthy lifestyle for all Australians.