Why Engineers Hate OKRs — and How Leaders Can Change That | Luca Cipriani VP Engineering at JIMDO скачать в хорошем качестве

Why Engineers Hate OKRs — and How Leaders Can Change That | Luca Cipriani VP Engineering at JIMDO

In this episode, I’m joined by Luca Cipriani, VP of Engineering at Jimdo and experienced OKR coach, to talk about how to do OKRs the right way — and why most companies get them wrong. Luca shares how engineering leaders can design better strategies, scale teams with clarity, and make OKRs actually drive impact — instead of becoming another process that slows everyone down. You’ll learn: ✅ What an OKR really is — and why it matters in engineering leadership ✅ Why most OKRs fail (and how to avoid the common traps) ✅ Why rolling out OKRs to just one team is a mistake ✅ How to write OKRs that drive clarity, not confusion ✅ How to scale OKRs as your company grows ✅ Why he’s not writing about AI yet — and what leaders can learn from that ✅ What the future of OKRs and engineering leadership looks like If you’re a tech lead, engineering manager, or senior IC trying to scale your impact and align your team with real strategy — this episode is for you. 💌 Subscribe to The Tech Lead Experience for more conversations on leadership, engineering, and personal growth. 00:00:00 - Introduction to OKRs 00:01:58 - Understanding OKRs 00:07:35 - Common Mistakes with OKRs 00:12:01 - The Role of OKRs in Company Growth 00:15:25 - Involving Everyone in OKRs 00:16:45 - Balancing Number of Objectives 00:17:47 - Quality Over Quantity in OKRs 00:18:23 - Examples of Good and Bad OKRs 00:20:38 - Optimizing vs Exploring in Product Development 00:23:13 - The Importance of the Customer in OKRs 00:25:01 - Balancing Existing and Potential Customers 00:25:35 - Understanding Customer Needs for Product Development 00:27:36 - Hesitation to Write About AI 00:31:26 - The Success and Failure of Startups 00:34:09 - The Future of OKRs