10 Travel Marketing Mistakes & Wins Websites Can Make скачать в хорошем качестве

10 Travel Marketing Mistakes & Wins Websites Can Make

Want me or my team to audit your site? Get $50 off the first order when you book a discovery call → https://traveltractions.com/book-a-call/ I’m Matt from Travel Tractions. After 10+ years auditing travel websites (agencies, tour operators, hotels, DMOs), these are the biggest mistakes I see—and the fixes that reliably drive rankings, lower CAC, and increase direct bookings. You’ll learn • Why “target everyone” kills budgets → niche selection + topical authority • How to avoid redesign disasters → plan site architecture, URLs, headings, internal links • Review engines that print trust on autopilot (timed email asks, route happy/unhappy) • UGC that sells the experience (not just rooms) + simple WhatsApp content loops • CRO basics that move revenue: clear CTAs, fewer steps, mobile-first speed • Media that converts: real photos/video, compressed images (less than 500 KB), no generic stock • Post-stay automation for retention and referrals (email flows, offers, direct booking bias) • Pixels & remarketing (Meta + Google) to slash ad costs and recover fence-sitters • Language strategy: start with one language; structure for future expansion • AI without penalties: human-guided content + relationship-driven PR/link earning Chapters 00:00 Intro & context 00:28 Mistake #1: Targeting “everyone” → Win: Niche + topical authority 01:18 Mistake #2: Redesign without SEO → Win: Structure, URLs, headings, links 02:00 Mistake #3: No review engine → Win: Automated review flow 02:45 Mistake #4: Selling rooms, not feelings → Win: UGC & experience-led content 03:35 Mistake #5: Frictiony CTAs + slow pages → Win: Clear actions + speed 04:30 Mistake #6: Heavy/stock images → Win: Real media, compressed assets 05:20 Mistake #7: No post-stay comms → Win: Email flows & offers 06:05 Mistake #8: No pixels/retargeting → Win: Meta + Google remarketing 06:55 Mistake #9: Multilingual too early → Win: One language, planned structure 07:35 Mistake #10: AI spam & ignoring links → Win: Human-guided AI + relationship PR 08:30 Your action plan + free resources #TravelMarketing #TravelSEO #HotelMarketing #TourismMarketing #directbookings