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Thinking about buying or selling your law firm? In this episode of the Law Firm Growth Lab, Scott Berry sits down with business strategist Jeremy Driver to unpack the real-world science of law firm acquisitions. Jeremy explains how to value a practice, avoid risky deals, and structure payment terms that protect your bottom line. You’ll also learn how to handle client transitions, manage staff changes, and identify acquisition opportunities that actually strengthen your firm. Whether you want to expand into new markets or plan a smooth exit, this episode gives you a clear roadmap for building long-term value through smart acquisitions. Key Topics • When to consider selling or acquiring a firm • Structuring fair, low-risk deals • Client retention during ownership transitions • How to assess firm value and avoid overpaying • Preparing your firm for sale ----------------------------- Chapters: 00:00 Intro: Why Law Firm Acquisitions Matter 01:28 When to Sell or Acquire a Law Firm 03:18 The Risks and Rewards of Buying a Firm 06:33 How to Structure a Deal and Avoid Overpaying 11:22 Managing Client Transitions and Retention 14:49 Handling Staff Changes and Culture Fit 18:16 Who Makes a Good Acquisition Target 24:26 Valuing a Law Firm the Right Way 31:19 Finding Firms to Buy and Building Your Network 34:35 Due Diligence and Legal Agreements 38:34 Preparing Your Firm for Sale 40:41 The Biggest Mistake Buyers Make MarketCrest is a leading International award-winning digital marketing agency specializing in Immigration and Family law firm marketing. ----------------------------------------- Welcome to the Law Firm Growth Lab, where we turn law firm marketing into a science. Join top immigration and family law attorneys as they reveal the strategies, experiments, and systems that actually move the needle. No hype. No fluff. Just proven methods tested in the real world. Visit our website to learn more: https://lawfirmgrowthlab.com Submit to be a guest: podcast@lawfirmgrowthlaw.com For help launching your own podcast: marketing@marketcrest.com All episodes can be found on your preferred podcast platform (Spotify, Apple Podcasts, Amazon Music, and more) ----------------------------------------- Hosted by the digital marketing pros at MarketCrest, each episode breaks down what’s working right now to help you scale your firm with data, clarity, and confidence. Hit subscribe and start running smarter marketing experiments today. Welcome to the Lab. ----------------------------------------- This podcast has been prepared for general information purposes only and is not legal advice. This information is not intended to create, and receipt of it does not constitute, an attorney-client relationship. ----------------------------------------- Transcript: Welcome to the Law Firm Growth Lab, the science of scaling your firm. Hello, this is Scott Berry with MarketCrest. We have a very special guest today. You guys loved it the first time we brought him in, it’s Jeremy Driver. The first time we talked, it was about pricing — when to raise it, how to raise it, and the rules of thumb for doing it right. That episode got great feedback, and today we’re covering another big topic that comes up several times a year: law firm acquisitions. We work with clients at every stage, from solos who just opened their practice to owners who are thinking about selling. So, how do you go about exploring that? Jeremy, you have a lot of experience with this, so let’s dive in. The selling part is easy. Most people don’t want to work until they die. If you’ve built something valuable, why not monetize it and spend more time with family or travel? There are many good reasons to sell. On the acquiring side, most people want to grow their firm, and acquisitions are a great way to do that. If done well, they can speed up the process compared to organic growth and get you into new markets faster. There are risks, of course. My background is in mergers and acquisitions, mostly in oil and gas and manufacturing, and I can tell you there are so many ways things can go wrong. It’s the same for law firms. Overpaying for clients that don’t stay or pay, buying inflated revenue, or ignoring cultural fit — these are all big issues. When acquiring, we only want to pay for what you get, not what they got in the past. You’re not buying goodwill. You’re buying clients and future revenue. You don’t want to buy their liabilities or skeletons in the closet. Structure your acquisition so you’re buying value, not baggage. When it comes to payment, I prefer no large upfront payments. Structure it like a fee-sharing model. The seller gets a portion of revenue only when the new clients actually pay. It’s a win-win because the buyer only pays for real revenue, and the seller benefits when their clients stay and pay.