Tales of TIC with Brian Gray - Mérieux NutriSciences скачать в хорошем качестве

Tales of TIC with Brian Gray - Mérieux NutriSciences

In this episode of Tales of TIC, we sit down with Brian Gray, EVP of Sales (North America) at Mérieux NutriSciences, to unpack what’s changing in the food testing / food safety TIC world — and what commercial leaders should be paying attention to right now. We cover: How customer-centric leadership shaped Brian’s approach across the TIC industry Balancing short-term performance with long-term sales strategy Why data only matters if it becomes actionable insight (and why it must be harmonized across sites/countries) The Mérieux story: purpose, public health, and being a pure-play food player Macro trends: consolidation / M&A, regionalization, digital delivery, and where AI actually helps (vs. hype) Chapters 00:00 Intro 00:01 Brian’s background + customer-centric lessons 03:52 Joining Mérieux NutriSciences 05:10 Short-term vs long-term sales focus 07:24 Data → insight → action (what customers want) 10:13 Voice-of-customer loops (mid-market vs global) 11:06 The Mérieux story + purpose-driven growth 13:00 Pure-play focus on food 13:49 Consolidation + BV food labs acquisition (industry trend) 15:23 Regionalization + supply chain shifts 16:33 Digital delivery expectations 17:25 AI in TIC: practical reality vs hype 19:04 How Brian defines success (people + impact) 23:00 Advice to his 21-year-old self Connect / Follow Brian Gray (LinkedIn):   / brian-gray-72592a   Host (LinkedIn):   / thomas-hall-39657715b   Subscribe for more TIC leaders & market conversations.