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Department of Marketing

In the age of digitalisation, new disruptive business models, and sustainability, our marketing department plays an important role in understanding managerial, societal, as well as ethical issues of marketing practice. Our research responds to the needs of practitioners across industries and governmental bodies by applying cutting-edge quantitative and qualitative research methods. Furthermore, we aim at preparing our undergraduate and postgraduate students for the most challenging job opportunities. Research-led teaching fully reflects the rapidly changing economic environment and ensures a state-of-the-art student experience. Overall, SBM's Department of Marketing is a centre of international academic excellence.