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I've recorded an 11-minute Enterprise Ad Strategy breakdown walking through the exact frameworks we use to manage $1.5M+/month in ad spend and deliver 20-100% YoY growth for high-ticket clients! ❌ Most enterprise ad accounts are fundamentally broken 👉 High-performing accounts are built on data alignment and strategic structure—not hacks In this video, I walk through the real strategies we use with clients spending $50K-$1M+/month and explain why account structure, conversion tracking, and custom reporting are the only things that actually matter at scale. This isn't theory. It's built from $115M+ in managed ad spend, hundreds of enterprise accounts, and real client results. And I'm giving it away for free. Whether you're running Google Ads, Meta Ads, or both - this framework works especially well for B2B, enterprise, and high-ticket businesses that need consistency and forecasting. Inside the video, I cover: ✅ Why your ad account structure must mirror business goals (not "best practices") ✅ The conversion tracking gap costing you 20%+ in attributed revenue ✅ How to build custom dashboards that combine platform + offline data ✅ Why UTM tracking is non-negotiable for enterprise advertisers ✅ Using APIs to pull real attribution data (not what platforms report) ✅ The foundations vs. trends trap killing enterprise growth If you're spending $50K+/month but struggling with inconsistent leads, unclear ROI, or patchy growth - this will show you exactly where the gaps are (and what to fix first). ⏱️ Timestamps 00:00 - The Strategy Behind $1.5M/Month in Enterprise Ad Spend 01:21 - Clear Alignment: Ad Structure to Business Goals 02:46 - Conversion Goals Aligned With Business Outcomes 03:15 - Advanced Reporting: Custom Dashboards for True Visibility 04:44 - Strategy Over Trends: Foundations First 06:16 - API Integration: Mixing Platform + Offline Data 08:41 - From Hacks to Strategy: The 6-24 Month Approach 10:31 - High Intent Traffic + High Converting Pages + Great Tracking 📈 About Market Lead We've managed over $115M in paid media, specializing in enterprise and high-ticket businesses that need consistent, scalable lead generation through Google Ads and Meta Ads. If you want help with your ad account structure, conversion tracking, or full-funnel strategy: 👉 Visit www.marketlead.com.au 👉 Or reach out for a free account audit #googleads #metaads #enterprisemarketing #b2bmarketing #paidadvertising