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Eric Nuzum is a podcast creator, author, and strategist who has had a part in countless top podcasts since he launched NPR's podcasting initiative in 2005. Since then he has launched and participated in over 200 podcasts! He served as NPR's chief creative for over 10 years, as NPR became the world largest podcast distributor. He later served at Audible as their leader for short form content, and is currently the cofounder of magnificent noise, a podcast production company based out of New York. Eric has had a hand in creating, launching, and consulting on countless top podcasts, and has generated billions of views all around the world. In today’s episode, Aaron and Robert talk to Eric defining your audience, the "magic of radio", Podcastings constant evolution, and more. Don't forget to follow us on Instagram and Facebook, and subscribe to our Youtube channel.