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Most brands speak to logic. The brands that last speak to emotion In India, emotion is not an add-on to marketing. It is the foundation of recall, trust, and connection. When a message makes people feel something, it stays. When it does not, it disappears In this episode of The Execution Show, we break down the core emotions that shape Indian marketing. From joy and devotion to hope, family, and unity This is not about appealing to everyone. It is about choosing one emotion, staying consistent, and building long-term brand memory The Power of Emotional Marketing 📘 Fundraising, sales, hiring, and branding all have one thing in common. People don’t make decisions logically first. They decide emotionally, then justify rationally This book explains • Why emotion drives trust and conviction • How founders can communicate belief, not just data • The psychology behind investor decisions • How emotional clarity improves pitches and storytelling • Practical frameworks you can apply immediately 🛠️ Get the book here 👉 https://linkly.link/2bNz9 About the speaker 🎙️ Anurag Sundarka Co-Founder at ZebraLearn – The Visual Learning App LinkedIn / anurag-sundarka Instagram / anurag.sundarka About ZebraLearn 📚 Making learning easy and engaging through visual books and courses LinkedIn / zebra-learn Instagram / zebra_learn #TheExecutionShow #marketing #marketingstrategy #marketingdigital #marketingtools #Entrepreneurship #EmotionalMarketing #ZebraLearn