Why is Corporate Communications important? | Erik Meyers, Head, Global Marketing |TBCY скачать в хорошем качестве

Why is Corporate Communications important? | Erik Meyers, Head, Global Marketing |TBCY

S4 E338 Erik Meyers, Head, Global Marketing and Corporate Communications, Lohmann & Rauscher 00:34- About Erik Meyers 00:59- About his journey 01:59- About Lohmann & Rauscher 03:19- What is Corporate Communication and why is it significant for the Corporate world? 04:43- What goes into building a strong corporate image? 06:17- What are the most common errors people make in corporate communications and how can one correct these mistakes? 08:10- They say that if reputation is destroyed, it is very tough to rebuild. From a communication perspective, what are the most influential qualities a CEO should have? 10:00- It was said that companies should release bad news on Friday and good news on Monday. Your thoughts? 11:48- How is technology changing Corporate Communications? 13:23- How does culture impact corporate communications? 15:28- What determines that a company/management is in crisis? 16:53- Tell me about your book The Accidental Change Agent: A Fresh Take on Organizational Change 20:28- Three lessons The head of Global Marketing and Corporate Communications, Erik Meyers, of Lohmann & Rauscher, explains that corporate communications is critical in the corporate world because it provides information to employees, prospective employees, and customers about the company, its direction, successes, and focus. It also encourages and promotes dialogue between the company and stakeholders. Building a strong corporate image is essential and starts with communication, which is based on the corporate strategy and vision/mission of the company. A common mistake that organizations make is not connecting what they say internally and externally, which can damage the corporate image if the company is not living up to its own claims. 00:34- About Erik Meyers Erik Meyers is the Head of Global Marketing Communications & Corporate Communications, at Lohmann & Rauscher. He is also an award-winning author of The Accidental Change Agent: A Fresh Take on Organizational Change. You can find us at: Website: www.tbcy.in Instagram: http://bit.ly/3HO7N06 Facebook:http://bit.ly/3YzJOaD Twitter: http://bit.ly/3wMBOXK LinkedIn:   / tbcy   YouTube: http://bit.ly/3jmBqfq Chingari: https://chingari.io/tbcypodcast Moj:http://bit.ly/3wOrmPv Josh: http://bit.ly/3WWP0nB