How Ferrero is Shaping the Future of Retail Media | Danielle Sporkin скачать в хорошем качестве

How Ferrero is Shaping the Future of Retail Media | Danielle Sporkin

🍫 How does Ferrero, the company behind Nutella, Kinder, Ferrero Rocher, Tic Tac, and iconic American favorites like Butterfinger and Keebler, balance heritage with innovation? In this episode of OFFBounds, host Paula Macaggi sits down with Danielle Sporkin, SVP of Media and Marketing Services at Ferrero, to talk about the company’s growth, its digital transformation journey, and how retail media is evolving into a full funnel brand building tool. 👀 What you’ll learn in this episode: • How Ferrero is leveraging data, technology, and AI to get closer to consumers and customers • Why moving beyond ROAS to focus on incrementality matters for long term growth • The role of retail media in driving both e-commerce and omni-channel success • Danielle’s nonlinear career path and her advice for the next generation of leaders 🎧 Perfect for anyone in retail, CPG, or marketing who wants to understand how one of the world’s sweetest brands is innovating for the future. 🔔 Subscribe to OFFBounds for more conversations with the leaders shaping the future of retail. Chapters 00:00 Introduction to Ferrero and Danielle Sporkin 01:49 Ferrero's Product Portfolio and Growth 05:00 Digital Transformation at Ferrero 09:01 Retail Media Journey and Strategies 12:52 Collaboration Across Functions in Retail Media 16:00 Future of Retail Media 19:59 Balancing Data and Brand Emotion 22:48 Career Path and Leadership Advice #Ferrero #RetailMedia #DigitalTransformation #RetailInnovation #Nutella