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What if the biggest story in vision care right now isn’t a new product, but a shift in patient behavior that could reshape 2026? Today’s episode is a little different (in the best way) because we’re recording live from The Vision Council’s Executive Summit. This is a conference filled with CEOs, founders, and eye care industry leaders who are here to network, but more importantly, to answer one big question: What is actually happening in our industry right now, and what do we do next? Joining Eugene on the show are Ashley Mills (CEO) and Alysse Henkel (VP of Research & Insights) from The Vision Council, and they’re bringing something every practice owner should pay attention to: the data behind 2025. Chapters: 00:00 Introduction 03:46 What the Vision Council Executive Summit reveals about industry priorities 05:20 Vision Expo Orlando 2026 10:40 How the Vision Council collects and validates industry data 13:36 The 2025 market headline: growth driven by price, not volume 15:16 The biggest signal: exams declined ~7% year-over-year 18:12 What category performance says about consumer trade-offs 21:30 Why patients delayed care 23:23 The bundling problem: why patients see exams + eyewear as one expensive event 34:12 Advocacy and access: what’s happening in Washington and why it matters 42:42 Final takeaways Follow The Power Practice: Instagram - / powerpractice Facebook - / thepowerpractice LinkedIn - / the-power-practice Follow The Power Hour: Apple Podcasts - https://podcasts.apple.com/us/podcast... Spotify - https://open.spotify.com/show/0PVFwyP...