Your Dairy Checkoff 101 скачать в хорошем качестве

Your Dairy Checkoff 101

Most people don’t think twice about the milk in their coffee, the cheese on their burger or the yogurt in their fridge — but behind every dairy product is a farmer and importer-funded effort working to build trust, grow demand, and support the future of U.S. dairy. This video provides a clear, straightforward overview of the dairy checkoff — one of the oldest commodity promotion programs in U.S. agriculture. You’ll learn how dairy farmers and importers invest in research, nutrition education and promotion, and how organizations like Dairy Management Inc. (DMI), the National Dairy Council (NDC), and the National Dairy Promotion and Research Board (NDB) work together under a Unified Plan to drive results. From its roots dating back to 1915 to the modern, USDA-overseen national checkoff program, this overview explains: 1. How the dairy checkoff is funded 2. Who governs and oversees the program 3. How national, state, and regional efforts stay aligned 4. Why coordination and collaboration matter for dairy’s future We are your dairy checkoff — working together to grow sales, build trust and make every drop count. Learn more at DairyCheckoff.com