Master Go-to-Market Strategy in the Era of AI скачать в хорошем качестве

Master Go-to-Market Strategy in the Era of AI

Your Go-to-Market strategy is not just a one-time product launch event. It’s pervasive throughout your product lifecycle. In this episode, Maja and I discuss all about Go-to-Market Motions, how to choose and execute the right GTM Motions and how GTM strategies differ for AI products. Maja is a Go-to-Market expert. She is the best-selling author of the GTM strategist book and newsletter, as well as an advisor to companies on GTM. She has spent 11 years working in growth and marketing across high-profile unicorns and enterprises such as Google, Rocket Internet, Bayer, and Heineken, as well as over 350 startups. We also co-wrote one of the most popular posts on the newsletter on GTM tactics a few months back. 📖 In today’s episode, we cover: Teaser and Intro | 00:00 What are GTM Motions and How to Select the Right Motions | 03:11 Ideal Customer Profile and Impact of Early Adopters | 18:53 Market Segmentation & Growth Models | 27:30 Go-to-Market System and Execution | 38:39 Go-to-Market Strategy for AI Products | 01:04:46 Future of Go-to-Market Strategy | 01:11:58 Lightning Round | 01:30:51 💼 Brought to you by: ‪@attioCRM‬ : The next generation CRM - https://www.attio.com/productgrowth ‪@WorkOS‬ : Your App, Enterprise Ready - http://www.workos.com/aakash 📍Where to find Maja: LinkedIn:   / majavoje   Newsletter: https://www.knowledge.gtmstrategist.com/ Website: https://www.majavoje.com/ 👨‍💻 Where to find Aakash: Twitter:   / aakashg0   LinkedIn:   / aagupta   Instagram:   / aakashg0   🔔 Subscribe and like the video to support our content!