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Save Money with Monica: The Best All-in-One AI Tool 👉 https://fas.st/t/kRtnbtC3 Want to sponsor the next East Money video? Get in touch:: [email protected] Discover the incredible story of Anta, the Chinese sportswear brand that started in the 1990s and rose to dominate its home market, surpassing giants like Nike and Adidas. Learn how Anta's master plan of acquiring and reviving brands like FILA, combined with a powerful "guochao" (national pride) marketing strategy, propelled its success. This video explores Anta's business model, from its strategic shift to a direct-to-consumer approach to its major acquisition of Amer Sports (owner of Arc’teryx and Salomon). We'll also look at Anta's global ambitions, including its high-profile partnership with NBA star Kyrie Irving. Is Anta the future of sportswear? Find out how this powerhouse is planning to take on the world. #Anta #KyrieIrving #Sportswear #Sneakers #BusinessStrategy #Guochao #China #Eastmoney #Documentry