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Emotionally durable design, Dr Jonathan Chapman

Transforming Research: Emotionally durable design Dr Jonathan Chapman The crisis of unsustainability is a crisis of behaviour, not one simply of energy and materials alone. During the past 60 years, humans have stripped the world of a quarter of its topsoil and a third of its forest cover. In total, one third of the planet's resources have been consumed within the past four decades. Dr Jonathan Chapman's research presents strategic counterpoints to 'throwaway society', by developing design tools that enhance the resilience of relationships between people and their products. These include practice-led studies into the way various material surfaces age and the development of theoretical frameworks to support not the design of durable 'products', but the design of durable 'meaning', and 'value', that the product delivers. Through consultancy with PUMA, Jonathan is working to embed these kinds of approaches within the organisation's design thinking and enhance the ecological performance of their products and processes.