2026 Virtual Planning Workshop Session 2 скачать в хорошем качестве

2026 Virtual Planning Workshop Session 2

In part two of this high-impact workshop session, David Bush and Jenelle Friday break down the exact framework business owners need to create a marketing plan that drives predictable revenue in 2026. David walks participants through the critical elements of strategic marketing planning—including how to define your ideal customer profile, conduct a SWOT analysis that reveals hidden opportunities, and craft irresistible offers using the CURSORS framework. He reveals the three core marketing phases (acquisition, retention, expansion) and shows how to allocate budget and effort across the "Core Four" marketing quadrants to maximize ROI without burning out. Jenelle guides the conversation through practical implementation... asking the tough questions about mindset, budget constraints, and overcoming the fear of cold outreach. Together, they demonstrate how to use AI tools to compress time, create content calendars, and optimize your LinkedIn presence to build trust and authority fast. Viewers will learn how to escape "random acts of marketing" and build a playbook that works—even if they're a one-person operation with limited resources. David also shares his proven seven-step system for building a referral partner network that generates consistent leads without chasing prospects. Whether you're struggling with lead generation, stuck in shiny object syndrome, or simply don't have a documented marketing strategy... this episode gives you the frameworks, templates, and mindset shifts to take control of your business growth heading into the new year. Find all the show notes and links here: https://www.businessbuildersplaybook.... ______________________________ business planning 2026 part 2 David Bush Jenelle Friday Business Builder's Playbook bdr ai business planning 2026 part 2 David Bush Jenelle Friday Business Builder's Playbook bdr ai business planning 2026 part 2 David Bush Jenelle Friday Business Builder's Playbook bdr ai