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The energy grid is currently grappling with unprecedented challenges – from surging demand and aging infrastructure to extreme weather and the evolving energy mix. The question that arises is, what if energy demand could be more flexible and dynamic, rather than relying on steel-in-the-ground generation to meet demand at all times? And what if markets could incentivize this flexibility in the same way they do power plants? Demand response has emerged as a proven and dynamic solution to maintaining grid stability, enhancing flexibility, promoting sustainability, and unlocking new revenue opportunities. And it is on the verge of a breakthrough in 2025. In this webinar, we explore the top trends setting the stage for demand response’s transformative role in addressing the energy grid’s most pressing challenges, and how you can take advantage of these opportunities. Plus – we’ll hear how utilities are thinking about demand response as a tool for their customers and goals. We discuss: • Rising load growth • Virtual power plant expansion challenges • Aging grid infrastructure and local constraints • Extreme weather resilience • Evolving capacity accreditation rules