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Cruise Industry Insider: Making Waves with Lisa Lutoff-Perlo

In the latest episode of the Brainfluence podcast, I had the pleasure of sitting down with Lisa Lutoff-Perlo, then Vice Chairman of External Affairs at Royal Caribbean Group and former CEO of Celebrity Cruises. Since then, Lutoff-Perlo became Chairwoman of the Board of the Hornblower Group and serves on the Board of Directors for AutoNation, AHC Group, and Amerant Bank. Lisa's journey from a low-level salesperson to a top executive is inspiring. We covered a wide range of topics including the resurgence of the cruise industry post-pandemic, the innovative use of technology onboard, and her unique leadership philosophy. Key Takeaways: 📌 Technology-Driven Customer Experience: Lisa highlighted how the cruise industry is leveraging technology to enhance customer experiences, making everything from booking to onboard interactions more seamless and efficient. Celebrity Cruises, for instance, introduced stateroom automation—allowing guests to control their environment with just a touch of a button. 📌 Inclusive Pricing Strategies: We discussed the evolution of cruise pricing, moving towards comprehensive packages that reduce the "pain of paying." Lisa emphasized that offering choices—whether all-inclusive packages or à la carte options—caters to the diverse needs of customers, providing a more tailored and satisfying experience. 📌 Leadership and Trust: Lisa shared valuable insights into building trust and credibility within an organization. From admitting her own limitations and asking for help, to fostering a team-oriented culture, her leadership approach is all about honest communication and mutual respect. Tune in to gain deeper insights from a true leader in the cruise industry. Connect with Lisa:   / lisa-lutoff-perlo   https://lisalutoffperlo.com/ Making Waves Book: https://amzn.to/3PmjNcd Show Notes, Audio, Resources: https://www.rogerdooley.com/lisa-luto... Playlist - Brainfluence:    • The Ministry of Common Sense with Mar...   Connect with Roger:   / dooley     / rogerdooley   https://www.threads.net/@rogerdooley   / roger.dooley     / rogerdooley   Roger’s Stuff: Website: https://www.rogerdooley.com Neuromarketing: https://www.neurosciencemarketing.com... Forbes: https://www.forbes.com/sites/rogerdoo... [00:00] Intro [00:05] Welcoming Lisa Lutoff Perlo [00:37] Lisa’s Career Journey [01:19] Cruise Industry Post-COVID [02:01] Technology in Cruising [03:57] Package Pricing [06:46] Customer Choice Strategies [07:16] Experience with Female Mentors [08:39] Asking for Advice [10:13] Building Trust [12:19] Leadership and Team Play [15:13] Employee Engagement [16:30] Measuring Engagement [18:15] Addressing Silos [19:36] Cruise Ship Design [20:24] Celebrity Edge Series [23:59] Lisa's Next Chapter [25:06] Career Advice [26:08] Finding Lisa Online [26:32] Conclusion and Thanks Lisa Lutoff-Perlo is a global business leader who has received awards such as the South Florida Business Journal and Forbes Travel Guide Lifetime Achievement Awards. She most recently served as President & CEO of the FIFA World Cup 2026™ Miami Host Committee, where she was responsible for strategy, fundraising, fan engagement, and operations for Miami's seven matches. Before her role with FIFA, Lutoff-Perlo spent 40 years in leadership at the Royal Caribbean Group, becoming the first woman to serve as President and CEO of Celebrity Cruises. During her tenure as CEO of Celebrity, she is credited with transforming the luxury cruise industry. She also served as Vice Chairman, External Affairs for the Royal Caribbean Group, where she strengthened industry partnerships and advanced company strategy. Currently, Lutoff-Perlo serves as Chairwoman of the Board of the Hornblower Group and on the Board of Directors for AutoNation, AHC Group, and Amerant Bank. Lutoff-Perlo is also the author of the best-selling book, Making Waves: A Woman’s Rise to the Top Using Smarts, Heart, and Courage. Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (named a Top 3 Management Book by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He co-founded and later sold College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.