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Part 2 of Episode 4: "Shine Through Tears" — a business thriller set amidst the New Year's rush! While everyone else is celebrating, we’re battling debts, ad fails, and career ambitions. 💸 Financial Shock: The Bank Next Door Closed: The online lending team is out of a job. We’re sharing the raw pain and fallout of the layoff. The France Incident: Uncovering the truth about the accident in France. Why couldn't we dig ourselves out, and how did it kill our sales in Gold Apple (Zolotoye Yabloko)? Wildberries Ad Burn: We’re spending 80,000 rubles a day on WB ads. Why are the costs so insane, and where is the budget actually going? Launch Strategy: Releasing new eyeshadow sticks on WB. Join our meeting as we break down CTR, CPC, and SPP metrics. 🏢 Office Drama: Gen Z Ambitions: Ariana is demanding a promotion to PR Manager! Yulia’s response? Let the hunger games begin—we’re holding an open competition for the role. Emergency on Set: A logistics specialist got injured on the job—see how we handle the crisis. Dead Stock: We’ve got 15 million rubles worth of inventory sitting in the office. Why isn't it selling, and what’s wrong with the current demand? Visual Magic: Our SMM lead Yana finally mastered the lighting to make that shimmer pop on camera. Check out the results! This is a reality show about a Russian brand surviving through crises, digital ad wars, and cutthroat career moves. Subscribe so you don't miss the next drop! #businesswoman #startuplife #ecommercestrategy #beautybusiness #officedrama #genz #entrepreneurship #behindthescenes #corporatelife #worklife #bussinessmindset #brandbuilding #realityshow #slavicvibes