Chipotle’s winning Gaming Strategy with rEvolution’s Chris Mann скачать в хорошем качестве

Chipotle’s winning Gaming Strategy with rEvolution’s Chris Mann

Dive deep into Chipotle’s unique and long-term gaming strategy with Christopher Mann, SVP at REVXP, the gaming division of rEvolution. Hosted by Nathan Lindberg, Head of US Brand Partnerships at Overwolf, our first episode explores: How Chipotle's gaming strategy zeroes in on FGC (Fighting Game Community) partnerships in major titles like Street Fighter & TEKKEN Why brands should be thinking long-term in gaming and capitalizing on ‘white space’ Unique gaming trends for 2025 and beyond that brands should be considering right now #gaming #gamingpodcast #ingameads #mediabuyer #advertisingagency #advertisingandmarketing ---------------------------------------------------------------------------------------- The Leaderboard Insights Podcast by Overwolf Ads is a monthly series featuring expert insights from top voices shaping today's gaming industry. Tailored for marketers from brands & media agencies, we uncover best-in-class strategies, emerging trends and actionable ideas within gaming advertising. Learn more at www.overwolf.com/ads. --------------------------------------------- 0:00 - Intro 3:13 - Chipotle's FGC gaming strategy 4:20 - Dentsu Gaming Report 2025 8:35 - Biggest limitations to get brands into gaming experiences 11:33 - What is the ROI for Chipotle's strategy? 10:40 - How does trans-media affect in-game activations? 14:43 - Opportunities for engaging gamers 17:46 - Importance of turnkey 21:30 - What is coming 2025/2026 26:36 - Outro