Your Event Website Is Your Most Valuable Digital Asset скачать в хорошем качестве

Your Event Website Is Your Most Valuable Digital Asset

Recorded live on the show floor at International Confex, this episode features Jon Benjamin, CEO of ASP - the company behind the websites of some of the world's biggest trade shows. We get into why the event website has been treated as an afterthought for too long, what it actually takes to optimise one for both SEO and AI-driven search, and why pouring money into PPC without measuring what happens next is one of the most common and costly mistakes in the industry. Jon also shares why the shift to conversational AI search is the best thing that's happened to his business and what ASP are building next to help organisers turn exhibitor content into thousands of pages of discoverability. If you run events and you're not thinking about your website as a year-round strategic asset, this one's for you.