Meghan Markle’s Valentine’s Jam Fiasco: Desperately Selling Left Over Spread. скачать в хорошем качестве

Meghan Markle’s Valentine’s Jam Fiasco: Desperately Selling Left Over Spread.

Valentine’s Day is supposed to be a time for romance, indulgence, and thoughtful gestures. Think roses, chocolates, champagne, candlelit dinners, maybe even a love note that makes someone tear up. But Meghan Markle apparently had other ideas this year. Forget flowers or gourmet sweets—what the world needed, according to the Duchess of Sussex, was a jar of strawberry spread. Yes, one single jar, retailing for a jaw-dropping $12. Welcome to the As Ever Valentine’s Day collection, where luxury is redefined as a repackaged jar of jam. The announcement itself was, predictably, a spectacle of Instagram theater. Dramatic flat lays, strawberries perfectly arranged on silver platters, a sprinkling of rose petals, and the obligatory “Press for jam” teaser buttons. The campaign promised something special, something “thoughtfully curated, perfect for slow mornings.” But in reality, the “new” product was simply the exact same strawberry and raspberry spreads she’s been selling for months, now adorned in pink packaging to fit the Valentine’s theme. Apparently, for the first time ever, the strawberry spread would be sold alone, unaccompanied by its usual companions. Revolutionary. Truly, the culinary world is shaking. Now let’s talk money. The pricing is where the absurdity really peaks. One jar? $12. Put it in a “keepsake box” and it jumps to $15. Buy three jars as a trio set? $42. That’s right—bulk shopping costs more than buying individually. And the real kicker: each jar holds about twelve tablespoons. That’s roughly one dollar per spoonful. You’re not spreading jam—you’re investing in it. And the keepsake box… oh, the keepsake box. Who exactly is this intended for? Some future descendant of Meghan Markle, who will inherit the boxed treasure like a royal heirloom? It’s hard to ignore the irony of environmental messaging in tandem with unnecessary packaging. Here we have a mass-produced food product being wrapped in extra cardboard and plastic in the name of “luxury.” The messaging is a paradox: eco-conscious branding on a product wrapped in more materials than it needs. The hype on social media was staged to perfection. Artsy photos, soft-focus videos of the spreads dripping over toast, and a carefully choreographed narrative promising Valentine’s magic. Followers were teased to expect something extraordinary—artisanal chocolates, sparkling wine, limited edition confections. Instead, what they got was the same spreads as always, now in Valentine-themed packaging. Essentially, this was a warehouse clearance dressed up as a romantic celebration. Marketing masquerading as innovation. And let’s pause to consider: who actually gives jam as a Valentine’s Day gift? Imagine unwrapping a romantic present, expecting decadence, and instead finding a jar of breakfast condiment. It’s a curious choice, especially given the established market for Valentine’s gifts: luxury chocolates, champagne, curated gift boxes, spa experiences. The As Ever Valentine’s bundle simply doesn’t compete. It’s a breakfast staple masquerading as luxury. Pricing versus value is another glaring issue. Critics have pointed out that the premium packaging does not match the product inside. You’re paying not for a gourmet product, but for the As Ever name. And yet, the product itself is… ordinary. Strawberry and raspberry spreads, previously sold for a fraction of the cost, are now being marketed as a Valentine’s Day luxury item. Social media users had fun with this one. On X