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What Happened to Schwinn? The Rise and Fall of America’s Bicycle Empire #1980s #1970s #1960s #backtoyesterday What Happened to Schwinn? The Rise and Fall of America’s Bicycle Empire tells the powerful story of a brand that once defined freedom, childhood, and the American Dream. In What Happened to Schwinn? The Rise and Fall of America’s Bicycle Empire, we revisit the golden age when Schwinn bicycles dominated American streets, controlled nearly a quarter of the U.S. market, and symbolized quality built to last. But as competition, globalization, and internal decisions reshaped the industry, What Happened to Schwinn? The Rise and Fall of America’s Bicycle Empire reveals how one of America’s most trusted names slowly faded into factory silence. Join Back To Yesterday as we uncover how a legendary empire rose, ruled, and ultimately fell. 00:00 Intro 00:38 Ignaz’s Dream and the Era of Precision Machines (1895 - 1920s) 07:14 A Life-or-Death Bet during the Great Depression (1930s - 1940s) 13:51 The Golden Era and the Sting-Ray Explosion (1950s - 1960s) 18:37 Cracks in the Foundation and Strategic Blunders (1970s - 1980s) 25:01 The Painful Fall and the Vanishing of an Empire (1990s - 2001) #whoremembers #backtoyesterday #nostalgia #memories #americahistory #lifeinamerica #1960s #1970s #1980s Subscribe: / @backtoyesterday-1 Music: End of the Era Artist: Kevin MacLeod Licensed under Creative Commons: Creative Commons 4.0. https://creativecommons.org/licenses/... COPYRIGHT DISCLAIMER Back to Yesterday does not fully own the material compiled in this video. It belongs to individuals or organizations that deserve respect. We use under: Copyright Disclaimer, Section 107 of the Copyright Act 1976. "Fair Use" is permitted for purposes such as criticism, comment, news reporting, teaching. scholarships and research.