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In this conversation, Joaquin Rodriguez shares his journey from a mechanical engineering background to becoming the Director of Operations for Sauce Essentials. He discusses the complexities of navigating regulations, the differences in business models between manufacturing and branding, and the importance of technology in streamlining operations. Joaquin emphasizes the need for education and normalization of cannabis in society, as well as the challenges and opportunities that lie ahead for the industry. 00:00 - Introduction to Joaquin Rodriguez and His Journey 02:54 - Navigating the Cannabis Industry: Regulations and Challenges 06:06 - Business Models in Cannabis: From Manufacturing to Branding 09:10 - The Evolution of Sauce Essentials: Growth and Strategy 12:00 - Technology in Cannabis: Embracing Innovation 15:07 - Skills for Success in the Cannabis Industry 18:05 - Future of Cannabis: Education and Normalization Find out more about Sauce Essentials: https://sauceessentials.com/ Learn more about Avantia: https://avantia-inc.com/ Get in touch with us! [email protected]