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SMS marketing continues to deliver unbeatable results in 2025 with open rates over 95% and responses in under 90 seconds. In this video, Chantal Gerardy unpacks the latest SMS marketing tactics, including: ✔️ SMS guidelines to avoid spam complaints ✔️ Cost of SMS in Australia and ROI compared to ads ✔️ Best use cases for service-based and e-commerce businesses ✔️ Example funnels and proven SMS scripts ✔️ How to collect numbers legally and handle “Who’s this?” objections ✔️ The best frequency and timing to engage customers ✔️ SMS provider options in Australia (Burst SMS, MessageMedia, ClickSend, SMS Broadcast) ✔️ Why OBMHub is the best all-in-one platform for SMS + CRM + Email + Funnels If you’re ready to integrate SMS into your marketing system without spending thousands on ads, this video will give you the playbook to get started. Download Hot Leads on Repeat here: https://freehub.onlinebusinessmarketi... Book a call with Chantal: https://onlinebusinessmarketing.com.a... Timestamps: 00:00 — Why SMS, why now (2025 rules keep changing) 01:40 — SMS power vs risk: 95% opens, don’t burn your list 03:40 — Consent & data accuracy: opt-ins, wrong numbers, regions 05:10 — Crafting messages: transparency, 160 chars, link shorteners 05:56 — Frequency, timing & compliance: 2–4/mo, quiet hours, “STOP” 07:08 — Brand clarity & sender IDs: “who’s texting me?” solved 09:38 — Costs & ROI: AU$0.07–$0.12 vs ad clicks 10:14 — High-ROI use cases: reminders, carts, promos, events, VIP, updates 12:25 — Service vs eCom funnels: booking flow & abandoned cart 14:22 — Getting started + tools (OBMHub demo invite, other providers)