Wanna Buy a Magazine? Buyer and Seller Tips ... with James Hewes and Scott Jamieson скачать в хорошем качестве

Wanna Buy a Magazine? Buyer and Seller Tips ... with James Hewes and Scott Jamieson

Wanna Buy a Magazine? Buyer and Seller Tips for Valuing a Brand and Getting the Most Out of a Deal with James Hewes and Scott Jamieson. Host: Joyce Byrne. Deals get done nearly every day to start, acquire, merge and sell media brands. But for independent publishers, or their staff, what are some of the key considerations for buying or selling a magazine brand? With an unprecedented demographic shift happening at the ownership level as owners shift to retirement mode, are there opportunities for a new generation of entrepreneurs to step into their shoes? And what if your buyer is right under your nose? (Spoiler alert: your staff.) In this lively hour, we have two media leaders with plenty of experience valuing, structuring, and implementing ownership transitions at media brands in Canada and internationally. James Hewes, CEO of PRCA, has had a long career with some of the world’s most iconic media brands and leading the international media trade organization FIPP. Scott Jamieson is the President and CEO at Annex Business Media, where he has held positions in editorial to sales to group publisher, and led the growth and diversification of that business for over 20 years. Scott was the Chair of Magazines Canada from 2019-2021. James and Scott cover the key foundations for starting a sale or acquisition process, such as how much is the business worth, where does one find financing, how do owners transition out of the business, and what staff can expect when there is a change at the top. --- James Hewes is a seasoned and visionary media and communications executive with over 25 years of experience in the industry. As the Chief Executive Officer of PRCA, the world’s largest and most influential PR professional body, James leads and supports members across the globe with knowledge, training, events, insights, and campaigns, while also acting as the guardian of professional standards for the industry. James has a strong track record of driving growth and innovation, both in the UK and internationally. Scott Jamieson is a B2B media leader and change advocate, at Annex Business Media, Canada’s largest business media company with 60 brands serving a wide array of niche markets. Scott has decades of experience in the B2B environment, from editorial and sales to group publisher, editorial director, and audience engagement, in print, on line, through events and via social media. Scott specializes in getting the most from teams in various media sectors – content, sales, audience engagement and data, events, revenue diversification and more.