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📝 Want to LEARN how to make epic product videos? Go here: https://geni.us/all-access 🍰 Want my studio to create your startup's next product video for you? Go here: https://geni.us/call-nice-slice-studio 🎥 WHO AM I? Hey 👋 I'm Jordan P. Anderson. I specialize in creating high-converting product videos for startups that turn viewers into customers 24/7. Here's the highlight reel: ✅ Helped clients generate over $50M in revenue through our videos ✅ Worked with top startups like DraftKings, FX1, SamCart, and Whop ✅ Specialized expertise in Seed, Series A & B startup videos ✅ Film school dropout turned Creative Director ✅ Built Nice Slice Studio from the ground up And that's all really cool. But it's just what I've done, not who I am. I'm a filmmaker turned marketing creative who discovered that most startups struggle to explain their product clearly. Along with my co-founder, we dropped out of film school when we realized the real opportunity wasn't in traditional filmmaking - it was in helping founders tell their story in a way that converts. Now our mission is to help startups create incredible product videos that close customers 24/7. Videos that live on their homepage and do nothing but turn viewers into customers. We do this through our free training, YouTube Funnel Bootcamp, and our done-for-you video production services at Nice Slice Studio. I hope we can help you too, no matter where you are in your startup journey 💪 🎬 WATCH NEXT ╰ Startup Insights: • I studied 100 dead startups... found this pattern: • i studied 100 dead startups... found this ... ╰ Building in Public: • Building in public? watch this first…: • building in public? watch this first... ╰ Launch Strategy: • How to launch when you have nothing…: • How to launch when you have nothing... 📚 FREE RESOURCES ╰ Access ALL Training: https://geni.us/all-access ╰ Launch Your Startup in 10 Days: https://geni.us/launch-training ╰ Product Launch Video Script Template: https://niceslicestudio.com/training/... 🍰 PAID PRODUCTS ╰ YouTube Funnel Bootcamp (Free to Apply): https://geni.us/youtube-bootcamp ╰ 10 Emails to Grow Your SaaS: https://whop.com/10-emails-to-grow-yo... 🤝 LET'S CONNECT ╰ Twitter: https://x.com/jordanpanderson ╰ Email: hey@niceslicestudio.com ╰ YouTube: / @jordanpanderson 0:00 Intro 0:31 First Rule: 8 Second Decision 0:56 Show Problem Before Solution 1:30 Show Your Best Features First 2:02 Match Their Current Situation 2:39 Example of Good Targeting 3:24 Levels of Product Videos 4:10 Video Length Discussion 4:47 Start Where It Matters 5:11 Simple UI vs Real UI 6:29 Show Why, Not How 7:04 Avoid Customer Testimonials 8:16 Make Taking Action Easy 9:03 Feature Overwhelm Warning 10:10 End With Success Feeling 11:18 Wrap Up and Next Steps In this step-by-step guide, I reveal why most SaaS product videos fail to convert and what actually works, based on creating over 200 successful product videos. Learn why your potential customers make their buying decision in the first 8 seconds, how showing too many features secretly kills sales, and the psychology behind product videos that consistently convert 4-6% of viewers into customers. You'll discover why starting with company history and technical features pushes customers away, how to structure your video for maximum impact, and why simplified interfaces outperform realistic ones. I also explain why adding customer testimonials to your product video actually hurts conversion rates and share the exact framework we use to turn viewers into buyers. Perfect for SaaS founders, startups, and marketing teams who want to create product videos that drive real sales. Whether you're making your first product video or trying to improve an existing one, this video breaks down the proven principles that separate high-converting product videos from expensive mistakes. Key topics covered: Why viewers decide in the first 8 seconds The problem-first framework that hooks attention How to showcase features without killing sales Why most "best practices" actually hurt conversion rates The psychology of high-converting product videos Simple UI secrets that boost conversions Creating urgency without being pushy The "anti-tutorial" method that drives sales Watch this before creating your next product video to avoid the common mistakes that cost most founders thousands in lost sales.