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Consumer expectations are rapidly evolving, requiring brands and retailers to develop and launch innovative, new products quickly. In this session, you’ll learn how to use artificial intelligence (AI) to accelerate prototype development, create compelling content, and rapidly scale product launches, significantly reducing time-to-market and costs. VF Corporation will share how they are reinventing go-to-market with generative AI, embedding it across brands to accelerate product launches, streamline global content creation, and drive unprecedented speed, efficiency, and creativity. Fanatics Collectibles will showcase how they are using specialized AI agents to create engaging, high quality trading cards in minutes instead of days. Learn more: More AWS events: https://go.aws/3kss9CP Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4 ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. #AWSreInvent #AWSreInvent2025 #AWS