The Current Report: GALE's Winston Binch on brand innovation and the evolution of Cannes Lions скачать в хорошем качестве

The Current Report: GALE's Winston Binch on brand innovation and the evolution of Cannes Lions

The Current's coverage of Cannes Lions continues. Today, we're joined by Winston Binch, chief brand and experience officer at Gale Partners, who talks about his approach to brand innovation, the evolution of the festival towards tech and media, and the Chipotle Doppelgänger campaign that won GALE a gold lion. We also cover Albertsons' proposal for a retail media framework, and the verbal sparring match between Elon Musk and Mark Zuckerberg. https://bit.ly/43gGkeI _______ To read the full stories included in this episode: Albertsons Proposes Retail Media Framework for Measurement and Other Standards: https://bit.ly/3PrFyZf Mark Zuckerberg is ready to fight Elon Musk in a cage match: https://bit.ly/3NKwgqb _______  The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH _______ Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/445EVcH