Building Data-Driven Cultures in Sports, Film, and Streaming | @ Peacock скачать в хорошем качестве

Building Data-Driven Cultures in Sports, Film, and Streaming | @ Peacock

On this episode of The Data Storytellers Podcast, we speak with Mikel Davis, VP of Strategic Analytics at Peacock. Mikel shares her journey from early analytics roles in sports and entertainment—including the Cleveland Cavaliers and Legendary Pictures—to leading customer and growth strategies at one of the world’s top streaming platforms. We explore how data is transforming marketing, content, and customer experience across industries, and the leadership skills that help drive real cultural change in large organizations. Connect With Us:• Website: https://thedatastorytellers.com/ LinkedIn:   / the-data-storytellers   Apple Podcast: https://podcasts.apple.com/gb/podcast... Spotify: https://open.spotify.com/show/2N0vZtH... YouTube:    / @thedatastorytellers   Chapters: 00:00 – Introduction 00:36 – The rise of AI: déjà vu from the early data days 02:15 – From data literacy to AI fluency: is it just rebranding? 04:52 – Laszlo’s path from military intel to analytics through marketing 06:21 – Mikel’s current role at Peacock and team’s mandate 07:33 – How Mikel accidentally discovered analytics in college 09:30 – Economics + statistics = the original analytics degree 11:03 – From Accenture to the Cleveland Cavaliers 13:15 – Selling tickets with data: pre-LeBron vs. post-LeBron 15:02 – Pandora’s predictive personalization and data obsession 17:35 – Streaming disruption: what seemed crazy is now normal 18:24 – How LeBron changed Mikel’s job and career path 21:43 – Moving to film: data innovation at Legendary Entertainment 23:55 – F1 Movie example: modernizing film marketing with data 27:56 – Using data to greenlight and cast films more strategically 29:52 – Balancing art and science in content creation 31:29 – Transition to AT&T: data for customer retention 33:33 – The big challenge: keeping cable customers in the streaming era 34:02 – The streaming boom and Netflix as a data pioneer 35:33 – Joining NBCUniversal: centralizing customer data 36:59 – Launching Peacock and driving strategic growth 37:46 – Mikel’s career playbook: building data-driven cultures 38:15 – Adapting insights to executives vs. operations 40:24 – Building trust through stakeholder empathy and flexibility 42:24 – The power of asking good questions and connecting people 43:46 – The #1 blocker: when success without data breeds resistance 44:56 – AI parallels: augmenting, not replacing, human judgment 46:02 – Closing thoughts