2026 Commerce Media Outlook: 1-on-1 with Amazon Ads' Mark Eamer скачать в хорошем качестве

2026 Commerce Media Outlook: 1-on-1 with Amazon Ads' Mark Eamer

What will define winning commerce media strategies in 2026? In this conversation, Pacvue Co-Founder Melissa Burdick sits down with Mark Eamer, VP at Amazon Ads, to explore where Amazon Ads, retail media, Amazon DSP, Prime Video advertising, and AI-powered optimization are headed — and how brands should adapt. One message stands out: What got you here won’t get you there. As Amazon expands across Prime Video, CTV, Sponsored Ads, DSP, and the open internet, commerce media is shifting from channel execution to ecosystem strategy. In this discussion, you’ll gain perspective on: The most important Amazon Ads and retail media trends for 2026 How AI is reshaping campaign creation, bidding strategy, and creative development Why full-funnel coordination across Sponsored Ads, Amazon DSP, and CTV is becoming essential How Amazon’s open internet strategy extends reach beyond Amazon-owned properties Where brands should focus retail media investment next year With 130M+ U.S. Prime Video ad-supported viewers and scaled DSP inventory across premium publishers, Amazon is operating less like a single retail media network — and more like a global ad platform. The implication is clear: Retail media is no longer just about ROAS. It’s about incrementality, full-funnel alignment, and connecting media strategy to commerce outcomes. If you lead retail media, eCommerce, performance marketing, or digital growth, this conversation offers a practical framework for planning, prioritization, and investment decisions heading into 2026. 🔔 Subscribe for more insights on Amazon advertising and retail media strategy 🌐 Learn more: https://pacvue.com