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Confero was named America’s Top Small Business by the U.S. Chamber of Commerce as part of the CO—100 awards, selected from more than 14,000 applicants nationwide. In this interview with the American Small Business Network (ASBN), CEO Elaine Buxton shares insights following this national recognition, including how Confero has grown as a customer experience research firm and how businesses can use customer insights to improve performance. For nearly 40 years, Confero has helped organizations understand what customers actually experience at the point of service through mystery shopping, surveys, compliance audits, and reporting tools. These insights help businesses strengthen service delivery, ensure brand consistency, and make informed decisions that support growth. Delivering insights that strengthen brands, grow revenue, and ensure compliance, Confero supports organizations across retail, grocery, restaurant, automotive, financial services, and other service industries. 👉 Learn more about Confero: https://www.conferoinc.com/ #CustomerExperience #BusinessLeadership #CXResearch #ConferoCX