Скачать с ютуб Sales and Marketing Plan - 8 steps to alignment [video] в хорошем качестве

Sales and Marketing Plan - 8 steps to alignment [video]

What's the best way to build a Sales and Marketing Plan? I've pulled up 5 articles and found that whilst individually none of them got the whole answer, between them, they did a great job. I believe your path to building a Sales and Marketing plan has 8 steps: 1. Build your business plan first - your Sales and Marketing plan defines how you will win the business mandated by your business plan 2. Do your homework before planning. Include research, market and competitor analysis, extract sales objectives from revenue targets). 3. Get Sales and Marketing together to build the plan - never do this separately 4. Agree the problem you are trying to solve, who most has that problem, and how you can best solve it. 5. Use this insight to set your new strategy 6. Identify the velocity you need through the buyer's journey to meet your targets 7. Agree Sales and Marketing tactics you will use to achieve that velocity 8. Agree how to measure progress Let me show you 5 articles which help bring some colour to these 8 steps.