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Your website can be SEO friendly and still not rank. And when that happens, it’s usually the web designer who gets blamed. In this episode of Websites Made Simple, I’m joined by SEO specialist Nikki Kin to talk about one of the most misunderstood phrases in web design: SEO friendly. This conversation is for web designers and developers who know they build solid websites, but keep finding themselves pulled into SEO conversations they didn’t agree to, and held responsible for outcomes that sit outside their role. We talk honestly about where responsibility really lies, how expectations quietly drift after launch, and why saying “yes” to vague SEO promises almost always causes problems later. In this episode, we cover: • What SEO friendly actually means from a web design point of view • Why SEO friendly is a baseline, not a ranking strategy • How “just add the keywords” quietly sets designers up to fail • Where my responsibility as a designer starts and ends • Why SEO can never be a one-off deliverable • How blurred boundaries damage trust between designers, SEOs, and clients • The conversations I now have earlier to protect my work If you’ve ever delivered a great website and then found yourself judged on results you were never hired to deliver, this episode will give you clearer language and more confidence to push back. 🔗 Find out more about me and Websites Made Simple https://websitesmadesimple.co.uk 📩 Get in touch hello@websitesmadesimple.co.uk Chapters 00:00 Why designers get blamed for SEO 01:21 SEO friendly vs SEO optimised explained 02:40 How expectations quietly drift 03:49 What is and isn’t my job as a designer 08:10 Why SEO is never 'done' 11:00 Where projects start going wrong 15:24 The danger of saying yes to everything 17:13 What good SEO collaboration looks like 20:40 Protecting trust in your work