Carbon-First Marketing Dashboard Demo | WE7 AI Enterprise Starter Package скачать в хорошем качестве

Carbon-First Marketing Dashboard Demo | WE7 AI Enterprise Starter Package

In this video, WE7 AI Co-Founder & CTO Todd Thille walks through the WE7 AI Enterprise Starter Package dashboard, showcasing how carbon-first marketing decisions are made before budget is spent — not after campaigns end. This is a focused product walkthrough demonstrating how enterprises can integrate carbon intelligence, AI-driven insights, and SDG-aligned strategy directly into their marketing operations. What this dashboard enables The WE7 AI platform is designed as a decision-layer system, not a post-campaign reporting tool. Key capabilities shown in this demo include: • Daily AI-generated insights based on real campaign data • Carbon footprint analysis by marketing channel (not just total) • Integration with Google Analytics & Google Ads (API-based, daily sync) • SDG-aligned regenerative marketing framework (all 17 UN SDGs) • Campaign-level carbon performance trends • AI-generated optimization recommendations • Actionable next steps (not generic reports) • Downloadable PDF reports for internal & external stakeholders • Campaign idea generation based on selected SDGs • Digital waste detection (inefficient spend, low-value channels) Enterprise Starter Package — what it means The Enterprise Starter Package is designed to open the door to carbon-oriented marketing for CMOs, marketing teams, and agencies. It allows organizations to: Understand where carbon is generated across digital marketing channels Optimize spend without sacrificing ROI Align marketing strategy with sustainability and Scope 3 goals Move from sustainability reporting to sustainability action Advanced enterprise capabilities (AI agents, deeper decarbonization journeys, greenwashing guardrails, and IFRS-aligned reporting) build on top of this foundation. Carbon calculation methodology The carbon calculations shown in this dashboard are based on GMSF (Global Media Sustainability Framework) v1.2, developed by Ad Net Zero — one of the most robust and transparent standards for digital advertising emissions. WE7 AI prioritizes transparency and continuously evaluates additional methodologies to support enterprise and legacy data requirements. About WE7 AI WE7 AI helps enterprises decarbonize marketing while maintaining performance, integrating carbon intelligence, AI-powered optimization, and regenerative strategy into marketing systems.