How to Humanize B2B Marketing with Martin Häring скачать в хорошем качестве

How to Humanize B2B Marketing with Martin Häring

Martin Häring explains how to sidestep the common pitfalls of B2B marketing. As CMO of Temenos, a world-leader in banking software, as CMO of Temenos, a world-leader in banking software, Martin knows a thing or two about the B2B space. He emphasizes the need to innovate constantly but more than anything, the importance of being focused on the customer experience. Three things Martin recommends: Don't think about leads, think about your customer Don't think about #B2B, think about B2H or to B2P (Business to Human or Business to People) Don't invest in push marketing, instead focus on pull marketing To connect with Martin, find him on LinkedIn:   / martinhaering  . To learn more about Temenos, visit their website: https://www.temenos.com/ 0:00 Introduction 4:08 What are the brands that you are fascinated by right now? 9:00 What are the three things that drive purchases? 10:57 5 'R's Strategy: reach, relevance, revenue, relationships, and reputation 14:13 How do you embed the 5 'R's strategy in your team? 17:31 How do you drive customer centricity into the company? 20:00 What does the future CMO look like? 23:12 What does customer life cycle marketing mean to you? 28:48 Every modern company needs to convert into a media company 31:27 What does the ethos of pull communication look like? 34:21 How should modern marketing functions to be structured? 40:11 Final advice to modern marketers #b2bmarketing #corebanking #openbanking #digitalbanking