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In this video, we dive into the revolutionary management philosophy presented in The Lean Startup by Eric Ries. Learn how to stop wasting time creating products nobody wants and start building a sustainable business using scientific experimentation. Key Concepts Covered: • The Definition of a Startup: Why a startup is a human institution designed to create new products under conditions of extreme uncertainty. • Validated Learning: Moving beyond "just do it" and using rigorous experiments to demonstrate progress. • The Build-Measure-Learn Loop: The fundamental feedback loop for steering a startup. • The MVP (Minimum Viable Product): How to use the fastest possible product to start the learning process. • Pivot or Persevere: Deciding when to make a fundamental change in strategy or stay the course. • Innovation Accounting: A new kind of accounting designed specifically for startups to measure actual progress rather than "vanity metrics". Whether you are a founder working in a garage or an "intrapreneur" within a large enterprise, this methodology provides a roadmap for continuous innovation. #TheLeanStartup #EricRies #Entrepreneurship #BusinessStrategy #MVP #BuildMeasureLearn