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In this episode, we are joined by Justin Shaner, a veteran entrepreneur with over 25 years of experience in the automotive and off-road industry. Justin shares the incredible story of building his business, "Off-Road Plays," into a multi-million dollar success and the emotional journey of selling it to a close friend to change their life. But the story doesn't end at the exit. Justin opens up about the depression that followed retirement, his 50-pound health transformation, and why he’s more "fired up" than ever to start his next venture at 48. Timestamps: 00:00 – Intro: Meet Justin Shaner. 04:30 – The Emotional Grand Opening: Breaking ground with a monster truck. 07:40 – The $3M Evaluation: Why the business was initially worth "nothing" on paper. 09:20 – Selling for the Right Reasons: Helping a friend leave the oil field. 12:40 – The Seller’s Secret: Keeping clean books for a 300-700% exit value. 15:20 – Life in a Sprinter Van: Traveling the U.S. and going off the grid. 18:30 – The "Idle Hands" Trap: Dealing with post-exit depression. 26:27 – The $1,500 Truck: Life lessons from mowing lawns at age 15. 35:45 – Radical Transformation: Losing 50lbs in 4.5 months through mind clarity. 37:40 – The Value of Coaching: Investing in yourself at any age. 41:30 – 6 Years Sober: How sobriety changed the entrepreneurial game. 50:50 – Starting Over at 48: The thrill of the next project. Connect with Justin on Facebook or his Instagram below. Instagram: @justinschoener1 Facebook: facebook.com/justinschoener Mentioned Program: Mauro Stara 6 pack CEO Business Valuation Expert: Clint Fiore (Business Valuations). Subscribe to Business Under Fire for more stories of resilience, leadership, and the "shit it takes" to run a business.