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Ambani’s Genius Plan to Become the King of OTT in India | JioHotstar Business case study

Video introduction: After Jio launched in 2016, the Indian OTT industry experienced massive growth. However, due to India’s price-sensitive market, most platforms continued to struggle. Even after offering significantly cheaper subscriptions, with Netflix at 69 percent less and Prime at 87 percent less compared to other countries, gaining subscribers was still not easy. Hotstar, however, managed to crack the code. While Netflix had 6.2 million paid subscribers and Prime had 12.4 million, Hotstar dominated the market with a staggering 50 million paid subscribers, making it the undisputed king of the Indian OTT space. The real twist came when Asia’s richest man, Mukesh Ambani, entered the scene. He purchased Hotstar (Star India) and relaunched it as JioHotstar, completely changing the OTT landscape in India. In this video, we will cover: 1. Why Mukesh Ambani decided to enter the OTT market 2. How Hotstar managed to crack India’s price-sensitive audience 3. Why Jio bought Hotstar despite owning major cricket streaming rights 4. How the JioHotstar deal will impact Netflix and Prime in India 5. What lessons we can learn from this JioHotstar case study Chapters: 0:00 Intro 2:06 Rise of Hotstar 3:51 Jio enters the Game 8:15 JioHotstar impact on other OTT platforms 8:53 Conclusion Follow me on instagram:   / siddharth_chopra   Our other business case studies: 1. Perplexity AI    • How a Middle-Class Indian Boy Created...   2. Deepseek    • Why India should BAN Deepseek AI | De...   3. PhonePe    • How PhonePe KILLED Paytm to become No...   4. India's Got latent    • How Samay Raina earns CRORES from jus...   5. Tata Motors    • How Tata Motors KILLED Maruti Suzuki’...   #JioHotstar #businesscasestudy #indianOTT #MukeshAmbani