Linkedin ads campaign manager explained - a campaign manager walk-through скачать в хорошем качестве

Linkedin ads campaign manager explained - a campaign manager walk-through

So we're gonna talk through the linkedin campaign manager and basically I'm do a little guided tour, a little more in detail than the original walk through linkedin ads. This is going to focus more on this dashboard here. So the linkedin campaign manager is what you're looking at here. So let me am I all the way back. Okay. So yes, the main things that you're going to care about is first it starts in the broad view is groups and within groups, you have campaigns so you can group these. However, normally typically as you can see here, I have my cold dads in this group and then if I jump in there, I've now moved to campaigns and I have different campaigns that I could be running within cold but they fit within that campaign group. If I hit campaign manager up here, I jumped back out to the to the big screen on the step one. Now I also then have retargeting ads inside a campaign group. When I click into that campaign group, I then have all of my retargeting campaigns in here. So that's just the the important initial step of how you even look and organize this. I've seen this organized a lot of ways. So if we go into a client account, typically they have, you know, their structure differently. And so in order to keep things segmented, we would create a campaign group that's impactable whatever branded so that we know this is, you know ours and then within that we might have the cold and we might have the retargeting all within the same campaign group or we might have an impactable cold campaign group and an impactable retargeting campaign group. But we still have those groupings separate from anything else they're running. And that way you do two things when you're looking at this this view here then you could easily set, you could easily separate the data. And so there's an end, you can control budget, you can control budget at the campaign level. So the main reason for groupings campaign groups is usually just for organizing it in your own head and for keeping things separate. You could you could separate these by you know, vertical as well or by service offerings. So for instance we do linkedin ads. We do linkedin lead generation, we're getting into some other multi channel stuff. We could set one up as linkedin, you know, cold lead generation linkedin cold ads and then we could separate the retargeting as well. I've also seen campaign groups separated out by like types and I think that can get a little confusing when you have, you know, 30 plus campaign groups. That's kind of what you want to avoid. I don't mind having a ton of campaigns inside of the same group. But I don't like having tons of pages of actual groups and some people every single time they make a new, you know every month, every couple of weeks they're making a new sponsored post and they make it into like a group and they throw a bunch of stuff in there. Like I think over time that just gets confusing so and then within the campaigns is the actual ads. So if I click on you know this is a a campaign inside the bigger campaign group and if I click it then I have all the ads and creatives inside that add or inside that campaign. So you have campaign groups, you have campaigns then and then you have ads. Next thing is this dashboard here, this is the initial ads reporting dashboard. Actually this is a custom one I have here which I'll go over in a separate video of how to make your own custom. But basically you just click this customized and choose which ones you up. You have the different settings here where you can toggle between different focuses. So performance focuses on you know, impressions, clicks, click through rates. These are these are some of the basic performance um delivery I think is more sends -nope I was wrong.. It's impression/reach so spence then reach frequency cpm. Always just yeah how many people you're reaching and at what frequency and I'll go over I think I have another one that's gonna go over the actual terms because some of those can be confusing engagement is more like organic social engagement but you know we tracked that for ads to social interactions, clicks the landing page. Follow shares, comments, things like that. Conversions and leads. Pretty self explanatory and you have all these different ones that you can look. So this one is better for video. This one is better for the messaging, for conversion or messaging adds um or you can just make your own and a custom one that's kind of more customized to what you want. So the other cool things to point out here is that here, so this is the one the columns that you can customize there the breakdown allows you to change this view and add in a few things. So instead of just seeing conversions here um at 1 40 let's change this back to mine. I can't, my eye was twitching looking at a different dashboard than I'm used to.