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To read the full article, visit https://bit.ly/3EoZDbW. In the ever-evolving world of business growth, maintaining authenticity and heart can seem like a daunting challenge. But what if we told you it's not only possible but essential? Dive deep with us as we unpack the journey of Gordon Highlander. In this video, witness firsthand how an organization can grow exponentially without losing its soul and how investing in people and relationships first can make all the difference in the world. 00:00 - Introduction and Founding Story 01:39 - Building a Family and Helping Others Grow 02:25 - The Intangible Nature of Soulful Business 02:53 - Accountability: A Beautiful Aspect of Culture 03:41 - Making Decisions with Authenticity and Alignment 04:51 - Attracting and Integrating Values-Aligned People 05:24 - Create Belonging and Add Value 06:21 - Shaping Culture: Beyond Jelly Beans and Tactical Operations #GordonHighlander #CompanyCulture #OrganizationalCulture #AuthenticLeadership #ValuesDriven #BuildingTrust #LegacyBuilding #EmployeeEngagement #AuthenticOrganizations Gordon Highlander was founded in 2007, but the ancient Gordon clan originated in the Scottish Highlands. The Gordon family crest bears the image of a stag with the motto “bydand,” which means “steadfast.” Some people say that the Gaelic term bydand means “to stand prepared,” while others say it means “to stand and fight.” Whatever the original meaning may have been, the historical Gordon Highlanders served their crown and country for centuries with unwavering faithfulness. As a third-generation builder, Greg Gordon takes pride in the history of the Gordon legacy and strives to create a business name that reflects its reputation of historically steadfast family values that emphasize honesty, fairness and trust. https://www.gordonhighlander.com/ GORDON HIGHLANDER 4464 Sigma Road Suite 150 Dallas, TX 75244 (214) 553-6170 info@gordonhighlander.com Directions: https://g.page/gordonhighlander?share