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Why do builders offer a buyer agent incentive? It is very simple; to convince you to show their house over the competitors and so you will advocate for the builder when the buyer is choosing between multiple houses. Congratulations you just described commission steering. See the problem with that? You are supposed to advocate for your client and not the seller! These bonuses and agent incentives are a huge problem that could expose you to liability. Listen to learn why builders need to offer buyer incentives and not agent incentives. Takeaways The Sitzer Burnett case has worsened issues in real estate. Builder bonuses can lead to commission steering. Real estate agents must have transparent fee agreements. Accepting bonuses without additional services is problematic. The fiduciary duty to clients must be prioritized. Negotiating fees should happen before providing services. Consumer-centric practices are essential for success. Builders should offer incentives directly to buyers, not agents. Karma in real estate rewards ethical practices. Agents need to adapt to industry changes post-Sitzer Burnett. Chapters 00:00 Introduction and Upcoming Events 01:25 The Sitzer Burnett Case and Its Implications 05:12 Understanding Builder Bonuses and Commission Steering 10:14 Negotiating Fees and Client Agreements 17:02 The Ethical Dilemma of Accepting Bonuses 23:23 The Importance of Consumer-Centric Practices 31:30 Conclusion and Call to Action Don't forget to like us and share us! Gary Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area.