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Get ready to explore the future of smart shading with Joe Estrada, Account Manager at Coulisse Distribution, as he joins host Will Hanke on Marketing Panes, the podcast for window treatment and awning professionals. In this episode, Joe breaks down how Coulisse’s MotionBlinds technology is transforming the industry — making shades smarter, easier to install, and more efficient for dealers, fabricators, and homeowners alike. From modular roller systems to smart home integration with Apple, Google, Amazon, and Samsung, discover how innovation is reshaping the market. In this episode, you’ll learn: ✅How Coulisse’s Absolute Roller 2.0 modular system simplifies fabrication and inventory management. ✅Why MotionBlinds are the next evolution in motorized shades. ✅The future of smart shading and Matter-over-Thread technology. ✅How Coulisse empowers fabricators and dealers instead of competing with them. ✅Insights on supply chain strategy, inventory reliability, and customer partnerships. Don’t miss this deep dive into innovation, automation, and what’s next for the window treatment industry. Learn more or connect with Joe Estrada at: https://www.coulisse.com/ Subscribe to Marketing Panes for more expert insights, strategies, and real stories from across the window treatment and awning industry. Click here: https://wtmarketingpros.com/podcast/ Spotify: https://bit.ly/4j20C49 Apple Podcast: https://bit.ly/4c2VN8s #SmartShades #WindowTreatments #MotionBlinds #Coulisse #MarketingPanes #WillHanke #JoeEstrada #SmartHomeTech #MotorizedShades #HomeAutomation #AwningIndustry For more useful information, subscribe to our channel and follow us on: Facebook: / windowtreatmentmarketingpros LinkedIn: / about Website: https://wtmarketingpros.com/