How to future-proof your marketing analytics stack with GCP and Supermetrics скачать в хорошем качестве

How to future-proof your marketing analytics stack with GCP and Supermetrics

Are you spending a lot of money on marketing but don’t have a clear view of the ROI? Does your marketing data stack need to serve the needs of a growing business? Your stack might just need to be future-proofed. We’re teaming up with Google to bring you a webinar on leveling up your marketing data capabilities. In the webinar, we’ll go through the three different stages of building a comprehensive marketing analytics stack. We’ll start from the basics and cover all the steps you need to future-proof your marketing analytics stack, using Google Cloud Platform & Supermetrics tools. Timestamp: Intro 00:00-04:30 The problem 04:31-09:35 How can we improve the situation? 09:37-10:35 Tier 1 marketing analytics stack 10:36-16:25 Tier 2 marketing analytics stack 16:26-21:45 Tier 3 marketing analytics stack 21:46-26:28 The future architecture 26:28-28:02 Conclusion 28:03-38:27 Q&A 30:42-38:27 Check out Supermetrics for BigQuery: https://supermetrics.com/products/big... This webinar was recorded on Jun 1, 2021.